Our Story

HPower began life in a small basement office, in 1989, with two full-time employees, including its owner Simon Brooks-Ward. Its first clients were in football, sailing and golf (The Ryder Cup) but very quickly the company began taking on equestrian events, including the organisation of Olympia, The London International Horse Show.

In 1992, the Italian tenor Luciano Pavarotti asked us to organise his Nations Cup Horse Show at his home in Modena, Italy, which we did for 10 happy years, and Royal Windsor Horse Show followed in 1997. We have organised equestrian events from Las Vegas to Seville, from Santa Barbara to Rome and from Jerez to Dubai. In addition, we have been integral to two Olympic Games and two World Equestrian Games.

Our production skills built through nearly 30 years have seen us organising and producing national celebrations and commemorations, including four major events for The Queen, one for The Prince of Wales and five First World War national commemorations in France and Belgium.

Since 2012 we have provided venue development and operations for a number of clients. Our team has extensive experience in this field, having worked on the London 2012 Olympics, the Shanghai International Horse Show, The Al Maktoum Challenge and more recently AMAALA – the ultra-luxury destination located along Saudi Arabia’s north western coast to be opened in 2024.

Our people are the key to our business success. Many of our team have been with the company for more than 10 years, ensuring that this continuity gives our clients a depth of experience seldom found elsewhere. Our ethos is to work hard, to deliver beyond the brief, to be agile and, above all, to enjoy what we do.