We are a small team who manage big projects. We have very well-established relationships with sub-contractors who we bring in as and when they are needed.

Our skills cover the following areas:

Event Creation and Direction

Event Creation and Direction

We have more than 25 years of experience in creating and directing events. Whether these are client events or our own, we draw on our skills to deliver from start to finish. We provide original thinking, script writing, story boarding, casting, production, artist management, artistic and musical direction.

Examples of work in which we have started with a blank page and created world-class events include The Queen’s 90th Birthday Celebration (2016), for which the company won a BAFTA, and The Diamond Jubilee Pageant (2012) both of which were broadcast world-wide to audiences of millions. We advised on creative content for The Commemoration of the Centenary of the First World War in Belgium (2014), a project we managed on behalf of The Department of Culture, Media and Sport, and The Windsor Castle Royal Tattoos (2008 – 2011), our own events which were televised by the BBC and ITV.

Venue Development

Venue Development

HPower Group has a highly skilled team who has worked with venue owners and developers to create high-end equestrian venues. These have been in the UK and overseas.

  • Feasibility Studies
  • Management of the tender process for suppliers and contractors
  • Project Management
  • Budget Management
  • Licensing
  • Health and Safety, and Environmental Policy implementation

Examples of our work include:
London 2012, Greenwich Park (venue for equestrian disciplines)

Event Production and Logistics

Event Production and Logistics

Our production team offers a full service for all types of events. From planning through to event delivery, the services we provide and manage will usually include the following:

  • Event Planning and Design
  • Onsite Management of Construction and Design
  • Identification, Contraction and Management of Suppliers and Contractors
  • Technical Sound, Light and Rigging Design and Production
  • Transportation Plans
  • Accreditation Planning, Management and Delivery
  • Venue Licence Applications
  • Management of External Services (i.e. Police, Security, Traffic Management)
  • Event Budget Management
  • Security Planning, Management and Delivery
  • Environmental Policy Compliance
  • Health and Safety Compliance
Venue Operations

Venue Operations

Our experienced venue operations team has run equestrian venues around the world. Our skills include:

  • Equestrian programme development and implementation for venues
  • Budget Management
  • Equestrian Management
  • Performers Management
  • Site Management

Examples of our work include:
Shanghai International Horse Show
The Al Maktoum Challenge

Media and Broadcast Management

Media and Broadcast Management

We have strong experience in working with broadcast media. Many of the events we deliver are created with broadcasters for international television audiences. Examples include:

  • The Commemoration of Ypres, The Third Battle of the Somme (2017)
  • The Queen’s 90th Birthday Celebration (2016)
  • The Diamond Jubilee Pageant (2012)
  • Olympia, The London International Horse Show (annual)
  • The Commemoration of the Centenary of The First World War, Mons, Belgium (2014)
  • The Windsor Castle Royal Tattoos (2008 – 2011)
  • The Centenary of the Battle of the Somme at Thiepval (2016)

We regularly deliver live broadcasts for sporting and national occasions for international TV audiences. We have experience in broadcast contractual and TV rights requirements when managing events. We work with contractors to deliver the technical requirements of host broadcasters and news crews. We also have experience of streaming sporting events online and work with independent production companies to produce commissioned programmes around our events or to live stream on event.

At all our events we manage media wishing to attend. This includes media accreditation, photographer management on site, running the Press Office and Press Conferences.

Marketing and Promotions

Marketing and Promotions

Our experienced team manages all Marketing and Communications for HPower events and also works with outside organisers and clients to offer an excellent range of expertise. We are sales focused and annually deliver more than £4m in ticket sales across a range of events. We will work with clients to understand their requirements and provide them with the best solutions. We have excellent media contacts in the equestrian and consumer press and we own and manage large customer databases.

Areas of work include:

  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Marketing and Communications Campaign Implementation
  • Social Media Campaign Management
  • Box Office Management
  • Press Accreditation and Press Operations on site
  • Public Relations Campaigns
  • Crisis Management
  • Budget Management
  • GDPR Compliance
Exhibition Stand Sales

Exhibition Stand Sales

Shopping is an integral part of many HPower events. Visitors to our shows will regularly spend a considerable part of their time browsing through the stands and making purchases. Our sales team will create, sell and deliver large-scale shopping halls within our events.

Olympia, The London International Horse Show and Royal Windsor Horse Show are annual events run by HPower Group. Both have shopping villages with more than 200 exhibitor stands.

Our service includes:

  • Identification of Potential Shops / Exhibitors
  • Targeting Associations and Key Exhibitor Groups
  • Exhibition Stand Sales
  • Designing and Creating On-Floor Attractions and Features
  • Floorplan and Contractor Management
  • Exhibitor Management Pre-Event and On-Site
Sponsorship and Hospitality Sales

Sponsorship and Hospitality Sales

We have strong experience in identifying potential sponsors and developing and selling in sponsorship of an event. We have developed excellent relationships with a number of key brands who have become loyal sponsors at our shows. Land Rover, Rolex, H&M, Champagne Taittinger, DAKS, Laurent Perrier, Porsche, Hermes, Alltech, and Longines are all current or past sponsors at HPower events. Our sponsorship management team ensures high service levels for sponsors and is focused on delivering a sponsorship experience which provides excellent returns on investment.

Many of our events include a VIP hospitality offering. These are often Private Boxes with dining options. We manage the selling and management of the hospitality offer including on-site hostessing and management of caterers. We also have experience of managing large parties of up to 250 people who are looking for a dining / event experience.