The HPower Team

Simon Brooks-Ward CVO OBE TD
Chairman and Chief Executive

SIMON BROOKS-WARD Chairman and Chief Executive

Simon is the Chairman and Chief Executive of The HPower Group and is responsible for overseeing and directing all the HPower Events. Projects and Events he has worked on include: Royal Windsor Horse Show, The Centenary of Passchendaele, The Third Battle of Ypres, The Queen’s 90th Birthday Celebration, The UK National Commemorative Event marking the Centenary of the Battle of the Somme, Olympia, The London International Horse Show, VE and VJ Day 70th Commemorations (2015), WW1 Commemoration St Symphorien (2014) The Diamond Jubilee Pageant (2012), Windsor Castle Royal Tattoo, TA100 National Pageant, WWII 60th Anniversary Commemorations, Dubai CSI Al Maktoum Memorial Challenge, Armed Forces Muster, 2004 Athens Olympic Games, Jordan Armed Forces Day, Army 2002, Royal Military Tattoo, Royal Tournament, All The Queen’s Horses, Pavarotti International, Queen Mother’s 100th Celebrations. Major General Simon Brooks-Ward’s last post in the Army Reserves was as Deputy Commander Field Army; he also served in Iraq in 2003.

Jonathan Goold
Director

JONATHAN GOOLD Director

Jonathan has been part of the HPower Group since 2001. Prior to that he was a director of Earls Court & Olympia Group and Managing Director of Clarion Events (previously P&O Events).

Jonathan is an event industry specialist with extensive expertise in the sales, marketing and management of exhibitions, events and venues particularly in the UK and Asia.

For HPower Jonathan takes an active role in the commercial planning of new projects and he has been involved in the management of Olympia The London International Horse Show, Royal Windsor Horse Show, The Queen’s 90th Birthday Celebration, The Diamond Jubilee Pageant, Windsor Castle Royal Tattoo, Dubai CSI Al Maktoum Memorial Challenge and The Alltech FEI European Jumping and Dressage Championships Windsor.

Adam Walker
Director

ADAM WALKER Director

Adam has worked with HPower since 2010 and joined the board in 2013. Adam is a solicitor, having worked in private practice in London for 25 years, and sits on the boards of a number of companies. At HPower Adam oversees the Group's commercial contractual arrangements and has worked closely on events such as The Diamond Jubilee Pageant, Royal Windsor Horse Show and The Queen's 90th Birthday Celebration.

Jo Peck
Marketing and Communications

JO PECK Marketing and Communications

Jo joined The HPower Group in 2004. Her role is direction of all marketing and communications for the Group and Project Director for certain events. Projects and events she has worked on for HPower and previously, include The Queen’s 90th Birthday Celebration, The UK National Commemorative Event for the Centenary of The Battle of the Somme, The Diamond Jubilee Pageant, WW1 Commemoration St Symphorien 2014, and London 2012 Olympics, Royal Windsor Horse Show, Olympia, The London International Horse Show, Euston Park Endurance Rides, The Centenary of Passchendaele, The Third Battle of Ypres, The Alltech FEI European Jumping and Dressage Championships Windsor Castle Royal Tattoo, Blenheim Palace Tattoo and Country Fair, Royal County of Berkshire Show, The Al Maktoum Memorial Challenge Dubai, The London and Los Angeles Contemporary Art Fairs, The London Motor Show, and The Olympia Fine Art and Antiques Fairs,.

Penny Henderson MVO
Equestrian Organiser

PENNY HENDERSON Equestrian Organiser

Penny has worked with The HPower Group for over 25 years. She is Equestrian Organiser for all of the HPower events. Projects and Events she has worked on for HPower and previously, include Royal Windsor Horse Show, The Queen’s 90th Birthday Celebration, The Diamond Jubilee Pageant, National Carriage Driving Championships, Greater London Horse Show, World Driving Championships – Ascot Westminster and London Horse Show, Pavarotti International CSIO, Olympia, The London International Horse Show (CSI-W / CDI-W), Euston Park Endurance Rides, Centenary of the Battle of the Somme, Celebration of the Horse, USA, All The Queen’s Horses, Las Vegas World Invitational, Dubai CSI-W Maktoum Memorial Challenge, Ugar CSI-W, Jordan Military Day (2006), and The Olympic Games Athens.

Nick Brooks-Ward
Operations Director

NICK BROOKS-WARD Operations Director

Nick is the Operations Director for the HPower Group. He has 25 years of experience in the event industry. His role is to oversee all operational elements of the Group’s events including management and appointment of all contractors whether they be structural, catering or broadcast. In another life Nick is a commentator and broadcaster for many equestrian events in the UK and overseas. HPower events and previous events that Nick has worked on include The Queen’s 90th Birthday Celebrations, The Centenary of Passchendaele, The Third Battle of Ypres, Women at War 100, The UK National Commemorative Event for the Centenary of the Battle of the Somme, The Euston Park Endurance Rides, Royal Windsor Horse Show and Olympia, The London International Horse Show, CLA Game Fair, Start of 2014 Tour de France in Yorkshire and Crufts.

Sarah Rutherford-Jones
Sponsorship and Corporate Hospitality

SARAH RUTHERFORD-JONES Sponsorship and Corporate Hospitality

Sarah joined the HPower Group in 2008. Her role is sponsorship management of all events run by the Group as well as management of VIP Hospitality. Projects and events she has worked on include Windsor Castle Royal Tattoo, The Alltech World Equestrian Games, Royal Windsor Horse Show, The Alltech FEI European Jumping and Dressage Championships, WW1 Commemoration St Symphorien 2014, Olympia, The London International Horse Show, The Diamond Jubilee Pageant, The UK National Commemorative Event for the Centenary of the Battle of the Somme and The Queen’s 90th Birthday Celebration, The Centenary of Passchendaele, The Third Battle of Ypres, Euston Park Endurance Rides and Women at War 100. She is also trustee of The Tank Museum.

Maddy Marston
Chief Operating Officer

MADDY MARSTON Chief Operating Officer

Maddy joined the company in 2014. Her role is to oversee budget control and management across all HPower events. Projects she has worked on for HPower and previously include; Destinations – The Travel Show,The Daily Telegraph House & Garden Show, PLASA Harrogate Home & Gift, Olympia, The London International Horse Show, The Diamond Jubilee Pageant, HMQ90 – The Queen’s 90th Birthday Celebration, The Somme Commemoration, Royal Windsor Horse Show, The Centenary of Passchendaele, The Third Battle of Ypres, Women at War 100 and Euston Park Endurance Rides.

Tanya Bicknell
Exhibitions Manager

TANYA BICKNELL Exhibitions Manager

Tanya joined The HPower Group in 2009. Her role is Exhibition Sales, Marketing and Logistics management. Events and projects Tanya has worked on include Royal Windsor Horse Show, Olympia, The London International Horse Show, The Alltech FEI European Jumping & Dressage Championships, The Windsor Castle Royal Tattoo and The Diamond Jubilee Pageant, The Queen’s 90th Birthday Celebration and The Centenary of Passchendaele, The Third Battle of Ypres

Pam Swift
Exhibition Stands Manager

PAM SWIFT Exhibition Stands Manager

Pam joined the company in 2013. She has a background in design and over 27 years of experience in the event industry. Her main role is to design the content of the shopping and trade stands at the shows and to help develop commercial opportunities in these areas. Projects she has worked on for HPower and previously include: The Stationery Show, The DIY Show, Olympia, The London International Horse Show, The Queen’s 90th Birthday Celebrations, Royal Windsor Horse Show and The Centenary of Passchendaele, The Third Battle of Ypres.

Emily Willis
Finance Manager

EMILY WILLIS Finance Manager

Emily joined the HPower Group in 2016 as Finance Manager, overseeing all aspects of the accounts department. She is a qualified accountant with over 10 year’s experience, previously working mainly in accountancy practices. Projects she has worked on thus far include Olympia, The London International Horse Show, Royal Windsor Horse Show, the Iraq Afghan Memorial Commemoration and The Centenary of Passchendaele, The Third Battle of Ypres.

Frances Cass
Membership and Hospitality

FRANCES CASS Membership and Hospitality

Frances joined The HPower Group in December 2005. Her role is Hospitality and Membership Manager, she also manages accreditation on the larger scale events. Projects and Events she has worked on include Olympia, The London International Horse Show, Royal Windsor Horse Show, Windsor Castle Royal Tattoo, The Alltech FEI European Jumping & Dressage Championships, The Diamond Jubilee Pageant (2012), WW1 Commemoration St Symphorien 2014, The National Commemoration to mark the end of Combat Operations in Afghanistan (2015), VE and VJ Day 70th Commemorations 2015, The Queen’s 90th Birthday Celebration, The UK National Commemorative Event of The Battle of the Somme, The Centenary of Passchendaele, The Third Battle of Ypres and Women at War 100.

Clare Gussin
Marketing Manager

CLARE GUSSIN Marketing Manager

Clare has worked with The HPower Group since 2013. She arrived as an intern having completed a successful Masters in Medieval History at Durham University and was made a full time employee in 2014. Clare is responsible for managing in aspects of marketing and communication for the Group. Projects and events she has worked on to date are Olympia, The London International Horse Show,Royal Windsor Horse Show, WW1 Commemoration St Symphorien 2015, The Queen’s 90th Birthday Celebration, The UK National Event to Commemorate the Centenary of The Battle of the Somme, The Centenary of Passchendaele, The Third Battle of Ypres, Women at War 100 and Euston Park Endurance Rides.

Zoe Vinden
Personal Assistant to Simon Brooks-Ward

ZOE VINDEN Personal Assistant to Simon Brooks-Ward

Zoё joined The HPower Group in 2015 following completion of her Bachelor of Arts in Hospitality Management at the University of Portsmouth. Zoё’s primary role is Personal Assistant to Simon, the CEO; however, she is also Entries Secretary for Royal Windsor Horse Show and Dressage Organiser for Olympia, The London International Horse Show. Events and projects that Zoё has been involved with thus far include Olympia, The London International Horse Show, The Centenary of The Battle of The Somme, Royal Windsor Horse Show, The Queen’s 90th Birthday Celebration, The Centenary of Passchendaele, The Third Battle of Ypres and Euston Park Endurance Rides.

Louise Biggs
Bookkeeper

LOUISE BIGGS Bookkeeper

Louise joined the HPower Group in March 2018 as Bookkeeper. Her role is to assist the Finance Manager in the accounts department. She is part AAT qualified with over 15 years bookkeeping experience working in industry and accountancy practises. Projects she has worked on include The Royal Windsor Horse Show, Euston Park Endurance and Olympia, The London International Horse Show.

Ocean Allen
Marketing Executive

OCEAN ALLEN Marketing Executive

Ocean joined the HPower Group in September 2018 as an intern in the marketing department as part of her placement year at Nottingham Trent University, where she is studying Equine Sport Science. She is responsible for assisting the marketing department, specifically focusing on social media and digital marketing. Events she is working on include Olympia, The London International Horse Show and Royal Windsor Horse Show.