The Al Maktoum
Memorial Challenge
A major international horse show, and one of the first with a $1m prize fund, which attracted the best riders in the world, live television and 12,000 spectators. Project delivery included content and timetable, rider liaison, production, operations, international movement of equipment and horses, competition management, local television liaison and facility management. This Show was delivered from conception to close in three months.
Venue: Dubai, UAE
Stakeholders: HRH Princess Haya Bint Al Hussein (Client) UAE TV
The Show was a first on many levels – a first time that Dubai had seen international show jumping of this calibre, the first time that any show had offered such a large prize fund and a first in offering the Middle East audience the chance to see some enthralling Western European equestrian displays.
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