One of the most popular indoor international horse shows in the world, which attracted more than 90,000 visitors in 2021. Olympia combines elite competition (Jumping, Dressage and Driving World Cups) with entertainment delivered in a theatrical environment. HPower manages the entire project including the marketing, ticketing, sales, operations, creativity and production, VIP hosting, facilities to deliver 30 hours of live and delayed-live TV coverage and competition management. Our remit, on behalf of Clarion (who owns the event), is to produce the most successful international equestrian sporting event and entertainment in the UK.

Venue: ExCeL London

Stakeholders: Clarion Events Ltd, Federation Equestrian Internationale, British Equestrian Federation, ExCeL London, BBC Sport.

The most important, exciting and entertaining equestrian event in the UK. More than 90,000 visitors come to this Show every year and they keep coming back.

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