Pam joined the company in 2013. She has a background in design and over 27 years of experience in the event industry. Her main role is to design the content of the shopping and trade stands at the shows and to help develop commercial opportunities in these areas. Projects she has worked on for HPower and previously include: The Stationery Show, The DIY Show, The London International Horse Show, The Platinum Jubilee Celebration, The Queen’s 90th Birthday Celebrations, Royal Windsor Horse Show, D-Day 75 Commemoration and The Centenary of Passchendaele, The Third Battle of Ypres.