James joined HPower as CEO in January 2025 bringing an extensive background in leadership and national event organisation after 20 years’ service in the British Army. He led the team that delivered the military elements of Queen Elizabeth II’s Jubilee and funeral, and His Majesty King Charles’s Coronation, for which he was recognised and appointed as Lieutenant of the Victorian Order (LVO) in the 2024 New Year’s Honours List. He also brings extensive operational leadership having served widely in the Middle East and South East Asia, and knows the equine world, having ridden on multiple national events and enjoyed playing polo.